Courting The Employ(H)er
Marlin D. Woods’ Courting the Employ(H)er is the must have manual for business-to-business sales consultants. According to Pieter van Hoeven of TFG Partners, Woods’ book captures the essence of successfully building a business by focusing on trust, clear communication, and what sets your business apart from others.
“Employers are like women, and what an employer wants in a broker or consultant is very similar to what a woman wants in an interested suitor.”
Woods draws on personal experience as a business professional, and examines the undeniable similarities between courting a woman, and prospecting potential business clients. Having courtesy, a pleasant attitude, confidence, a well-groomed appearance, a level of intelligence, and financial responsibility are all aspects that Marlin touches on in his explanation of how to structure your business responsibly.
